For growing SaaS companies, there’s always a lot to think about. How do we go to market? What are our differentiators? When do we evolve our product offering? These are all questions that are top of mind for business leaders.
Something else that should be top of mind — particularly for SaaS leaders that work with enterprise customers — is SOC 2. While this may seem like a priority for large companies, SOC 2 compliance is also proving to be a differentiating feature for B2B software vendors that store or process data for their customers. Savvy executives know that SOC 2 needs to be on the roadmap, but when is the best time to take on this sizable project? That’s what we want to answer in this post.
Leveraging stronger financial and reputational footing
The way we see it, a Series B company is ideally positioned to start their SOC 2 compliance journey. With Series B funding secured, business owners have the support of reputable investors and are ready to be taken seriously in a competitive marketplace. They also likely have all the tools they need to establish a pathway to steady and sustainable growth.
For anyone that’s just completed a Series B round — or is approaching Series B — congratulations! This is an exciting time. You’re earning your stripes and proving that you have what it takes to keep building a successful business.
These elements of success also tie into added responsibility. At this stage of the business, leaders are more heavily committed to delivering positive results to customers and investors. As such, there are also regulatory bodies that the business needs to stay in line with.
With Series B funding complete, the stakes are higher, so it’s as good a time as any to strengthen the company’s position and increase the list of enterprise clients. However, for a vendor catering to enterprises, increasing sales targets can actually place a lot of burden on the company as a whole. Enterprise procurement teams have long questionnaires and complex processes that can get in the way of a timely sale.
A compliance strategy can actually help here. So, before diving into expanding your sales efforts, it may be worth taking a breath and reviewing your SOC position.
Pause at Series B to focus on SOC-2 compliance
Achieving SOC 2 compliance sends an important signal to your prospects and customers that you’re taking security seriously. The added benefit? Your report can replace having to fill long security questionnaires, cutting down how much time your sales team spends hunting down answers and pulling other team members from core tasks. The benefits of having a SOC 2 report are extensive — and for companies that are reaching the maturity that comes with Series B funding, these benefits are hard to ignore.
Series B marks a crucial turning point in the growth of a new business, and it presents a valuable opportunity to stop and think about the strategic efforts that could help the company evolve further and become a vendor of choice for customers.
The other truth about Series B companies is that as they grow, they’re likely to attract more attention and scrutiny from financial, security, and privacy regulatory bodies. As such, they must be able to withstand this scrutiny if an auditor decides to take a closer look.
Data security: The best time to tighten the bolts
There are several reasons why the arrival of Series B should push SOC 2 compliance to the top of a company’s to-do list, and most of them come from a simple concept: more moving parts means more can go wrong. Security breaches are almost inevitable —especially in the current threat landscape — but they don’t have to result in total disaster.
Being compliant with the SOC 2 standard proves to your clients and prospects that your team is highly trained, that you understand your data flow, and that you acknowledge your responsibility as a business to do whatever it takes to protect your (and your clients’) data. SOC 2 also means enacting clear processes, actionable forensics, and detailed audit trails. All of these are far easier to establish with a smaller staff and a customer base of tens or hundreds rather than thousands.

Lay the groundwork for the next stage
SOC 2 compliance should be well in place before your Series C funding, but if the train is in motion and momentum is taking over, don’t worry. Just pause, get the necessary support, and realize there is no better time to start than today. If your business model requires taking responsibility for sensitive customer data, don’t leave anything to chance. SOC 2 compliance is a bright neon sign that says you are investing in your business and your employees in order to earn your customers and shareholder trust.
Need help getting started? We’re helping companies make the right decision and prioritize SOC 2 compliance. Get in touch.