There’s a lot to be said about how becoming compliant with SOC 2 can help your company, especially if you’re a SaaS vendor that’s targeting enterprise customers. Beyond setting up your organization with security best practices, SOC 2 compliance can also support your go-to-market efforts, build immediate trust with prospects, and put you a step ahead of your competitors.
While the benefits for the business as a whole are fairly obvious, there are also many ways in which individual teams and departments stand to win from your SOC 2 compliance. Below, we’ve outlined how six of your teams can benefit.
Security
There are five SOC 2 trust services criteria that determine the type of controls your company gets evaluated on during an audit: security, availability, confidentiality, processing integrity, privacy. While the latter four are all optional, the security controls are mandatory in any SOC 2 audit. As such, it’s only natural that going through the SOC 2 compliance process will be a boon for your security team.
By deciding to embark on your SOC 2 compliance journey, you’re basically giving your security team the green light to set up the best possible security processes. Your SOC 2 audit will ultimately ensure that your team has a variety of security controls in place that meet the highest standards. This will include extensive security policies, authentication and authorization processes, and more.
In other words, by committing to a SOC 2 audit, you’re giving your security team the executive buy-in they need to set up best practices and get the rest of the company on board with them. Not only does this help with morale building for your security team, it is also indispensable for building a culture of security and compliance within your company.
Sales
While SOC 2 compliance may feel like it’s mostly about security — and it is — your sales team probably stands to benefit the most from it. For starters, having your SOC 2 report handy makes it much easier for your sales team to show that your company takes security seriously and that you’re operating at a standard that enterprise clients expect. SOC 2 is a recognizable standard, so including it as part of sales presentations and collateral is a great way to accelerate sales discussions.
Other ways that sales can benefit include the following:
- Long security questionnaires become a thing of the past. Instead of filling out long forms, sales reps can quickly share your SOC 2 report and give prospects and customers the information they’re looking for.
- Sales reps can build trust faster. A SOC 2 report acts as a stamp of approval that makes it much easier for prospects to trust that you’re committed to security.
- There’s a better relationship with other departments. With a SOC 2 report in hand, sales teams don’t have to pull security reps in at random times to answer questions.
Your SOC 2 report basically becomes another tool in the sales tool belt, and it’s an important one at that.
Marketing
Being SOC 2 compliant is a great boost to your brand’s reputation — and your marketing team can leverage that. Whether it’s by publishing an announcement when you receive your report, sharing learnings from your compliance journey on your blog or an industry podcast, or sharing a LinkedIn post on the benefits you’re seeing from being SOC 2 compliant, there are a number of ways your marketing team can use that information.
Having that intel out there in the public will also increase your chance of building trust with inbound B2B buyers that organically find your solution through search, social media, or word of mouth.
Finance & Legal
Having robust security controls in place will go a long way towards protecting your business from a cyber attack or data breach — and your finance and legal teams will thank you. Today, the average cost of a data breach is estimated to be $4.35 million. For a lot of early stage organizations, that would decimate their operations.
Your finance team will appreciate that you’re doing the work to avoid a big financial loss due to a breach. On the other hand, your legal team will thank you for saving them from the reputational damage and legal ramifications that come from a breach.
Engineering
Engineering and security teams are notorious for being at odds with each other — and it makes sense. While developers want to move fast and get things done, they feel that security gets in the way and slows things down. Becoming SOC 2 compliance can help with this because it helps build security into your processes, rather than it being an afterthought that isn’t always considered in production timelines. As a result, you’ll have a happier relationship between your security and engineering teams, and ultimately improve how security is incorporated into the product development lifecycle.
The Value of SOC 2 Compliance Is Extensive
At Marana, we talk often about how valuable it is for early stage companies to invest in their SOC 2 compliance journey. Not only can it help make your company more strategic and competitive, it can also act as an important foundation for many of your teams as they mature. That’s a win-win if we ever saw one.
Is the idea of SOC 2 compliance feeling more appealing? We can help make that happen. Get in touch to learn how.